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From understanding what makes your players tick to establishing standards on and off the pitch, Rob Porter outlines how to create a positive environment.
How you start pre-season can have a massive impact on the rest of the campaign – and getting the environment right will make everything easier for you as a coach.
I have identified six key areas to focus on in the weeks leading up to the new season.
This is good advice for coaches who are starting out with a new team, or those who want some ideas on how to start their season off in the right way.
Getting everyone on the same page when it comes to who your are as a team, and what you are trying to achieve, is a great first step.
For example, if you are all about development, and you plan to give every player equal minutes, it is great to get that information across early on, so that there can be no misconceptions further down the line.
Although you don’t need to go into too much depth in terms of your playing philosophy at the start of pre-season, it is helpful to let everyone know how you intend to play, so that everyone is fully on board.
This should prevent players, or parents, coming to you a few weeks into the season, complaining that things are not as they had expected.
Soccer should be fun at every level and in every environment, but it needs to be married up with effort, intensity and expectations on behaviour.
Setting standards from the first session is important. If you allow poor standards at the start of pre-season, the players will think that you condone it, and it makes it harder for you to rein it back in.
Giving your players some ownership of these standards is a great way to achieve buy-in, and tends to encourage them to drive the standards themselves, as they played a part in creating them.
This could be done through a group discussion, or you could get players to come up with ideas away from training and go through them at the start of the next session.
"Valuing your players as human being is as important as knowing their soccer skillsets..."
Those people you coach aren’t just players – they are people, too.
Getting to know and value them as human beings is as important as knowing their soccer skillsets. A player who feels valued as a person will give you more as a player.
Achieving this can be as simple as asking them a question or two in each session, such as: "What pets do you have?" or "What do you like to do away from football?".

Asking these sorts of questions – ideally open ones – can lead to you forming a closer bond with your players over the course of the season.
You could also be more formal about it and create a questionnaire for your players to fill in as a way of gathering information about them.
Make sure, through the season, you continue to learn new things about your players – how their favourite team got on at the weekend, or how their school trip went, for example. This helps to strengthen the bonds.
This is different to knowing your players. Understanding them means knowing what stage they are at technically and tactically, and also knowing what motivates them and how to get the best out of them.
Some players may need lots of encouragement, perhaps because they doubt their ability. Some can be very quiet and may need help to come out of their shells. Some, conversely, can be a bit too boisterous and need to be reined in slightly.
Understanding your players will help you recognise when something isn’t right.
When you know how they are as characters, it is easier to recognise when they aren’t themselves. In the end, their welfare should be your top priority.
Getting your players to bond is very important if you want to create a positive environment.
Team bonding happens both on the training pitch, and away from a soccer environment.
In training, it can be through fun psych-social activities, which promote communication and teamwork.
Bonding can also be achieved by doing group activities like footgolf, laser-tag or ten-pin bowling. Not only are days out like these fun, they also allow players to get to know each other away from the pitch.
Some coaches see parents as a hindrance. In reality, parents only ever want what is best for their children.
If you can involve and educate parents from the start, informing them of your plans for the team, it will make your job much easier.
Having a meeting with parents and care-givers at the start of the season is a great way to show what you are trying to achieve, as well as setting standards you expect from them as parents – this might be not ’joystick coaching’ their child and ensuring they respect referees’ decisions.
Getting to know your players’ parents can be a good by-product of team bonding events away from training. While the players are together having fun, you can chat to the parents.
How much you take from these six areas will depend on the level you coach at, and the age of the players you coach.
Everything should be tailored around your group – the standards you set with U7s should be different from those you’d expect from U16s, as should the environment you create.
In the end, the most important element to inject into your team environment is positivity.
Players should look forward to training sessions and matches. Football should be one of the most enjoyable parts of their week, where they have fun and create great memories.
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