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Poor leadership, weak team cohesion and a lack of player-centric focus can put hopes of success in peril, writes Aberdeen girls’ academy lead Rob Liddiard.
Soccer thrives on team dynamics, strong leadership, and a player-focused approach to performance.
However, when any of these elements falter, a negative culture can emerge, undermining individual players, and the collective potential of the team.
Through my work with youth and senior players across the UK, I have experienced first hand how breakdowns in team cohesion, poor leadership, and a lack of focus on players can foster a toxic environment that stifles success.
From my experience, when asked to develop a team’s culture, I was often tasked with delivering ’team-building’ exercises, especially during pre-season.
While these exercises can add value, they are not sufficient for lasting change in team morale and cohesion.
Real cultural change is a gradual process, and a few pre-season events alone are unlikely to build a platform for sustained success.
Team cohesion is the glue that binds players together, fostering trust, shared goals, and co-operation, on and off the pitch.
In a high-functioning team, every player and staff member understands their role, feels valued, and believes in the team’s mission.
However, when team cohesion breaks down, it leads to friction, division, and a sense of isolation among players.
A primary factor contributing to weakened cohesion is the absence of trust.
Trust is the foundation for collaboration – and, without it, players will often prioritise their own personal success over the team’s goals.
In my experience within professional sport, this erosion of trust has often stemmed from broken promises made by those in influential roles, whether they were team captains or staff members.
Poor communication within the squad also significantly impacts cohesion.
In some teams I have worked with, miscommunication between players and coaching staff has led to misunderstandings around tactics, responsibilities, and game plans.
When communication falters, players can feel unsure of their roles or unclear about what is expected.
In my work, I have found it essential to create open channels of communication, where every player feels they can contribute safely and openly.
Leadership is crucial in shaping a team’s culture.
Strong leaders unite the group, instil confidence and guide players through adversity. Poor leadership fosters instability, confusion and frustration.
I have witnessed both ends of the spectrum: leaders who integrate, inspire and hold themselves accountable; and those who isolate others, shift blame and undermine team ethics.
Leadership is a skill that can be developed, and it should be a priority in team settings.
In teams affected by negative cultures, leadership – whether from the coach, captain or management – often fails to provide a clear vision.
A team without a unified goal struggles to form a collective mission, leaving players uncertain about their purpose.
I have seen leaders attempt to rally teams with impassioned speeches, but, for some players, this approach can feel misaligned.
The best leaders I have observed, like former England men’s national team head coach Gareth Southgate, are those who understand when and how to address individuals, showing emotional awareness and adaptability.
While discipline is crucial, overly authoritarian leadership suppresses creativity, autonomy and confidence.
Some leaders demand obedience without input, creating an environment where players feel disempowered, and resulting in low morale and decreased motivation.
As a naturally introverted leader, I was often encouraged to adopt a more forceful style.
However, I believe in focusing on the person, not just the player – demonstrating genuine care for individuals off the pitch builds rapport and fosters long-term success.
A successful team, in any walk of life, is built around its people.
In soccer, a player-centred approach focuses on their development, wellbeing and role within the team.
When this approach is absent, players’ needs, ambitions and growth are often sidelined, creating an unsustainable, hostile environment.

A non player-centred approach often neglects players’ physical and mental wellbeing.
Despite the growing awareness of mental health, some clubs still cling to outdated methods that prioritise results over psychological support.
In my experience, the most successful clubs employ individuals dedicated to supporting the person, whether that’s a club chaplain, player liaison or psychologist, ensuring players are valued beyond their on-pitch performance.
A focus on immediate results, rather than player development, can also damage team culture.
Clubs that prioritise winning at all costs often neglect players’ long-term growth, making players feel disposable if they are not key contributors.
Having worked across youth and senior football, I have seen the importance of creating pathways for all players, allowing them to grow and improve over time.
In a non player-centred culture, players’ voices are often stifled. They may feel like mere cogs in a machine, without influence over team decisions, tactics or morale.
This disempowerment stifles creativity and accountability, leading players to feel detached from the team’s success.
When new coaches come in, and immediately implement changes without consulting players, it can breed resentment and further disconnect.
The impacts of poor leadership, lack of cohesion and a non player-centred approach interact in a destructive cycle that perpetuates a negative culture.
Poor leadership, for example, exacerbates divisions, reducing cohesion, while a lack of focus on player wellbeing erodes trust in leadership, creating further dissatisfaction.
This cycle ultimately leads to poor performance, as players become demotivated and unable to give their best.
The detrimental effects of negative cultures – driven by poor leadership and disregard for player well-being – are profound.
As I reflect on my experiences, I am reminded of the importance of creating a positive, cohesive environment, where players feel valued.
It is not always about having the most talented squad, but fostering a supportive culture.
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