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Offering feedback to a co-coach can be difficult. But it’s often necessary and, if done well, can serve to improve environments and relationships and raise standards
The strength of a team lies in relationships, built on a foundation of trust and honesty. And that doesn’t just apply to the players on the pitch but the team behind the team too.
In a set-up with multiple coaches, the relationships and teamwork are key. That’s why giving feedback to a fellow coach, particularly when it’s not wholly positive, can feel uncomfortable.
But handled well, these conversations are not just necessary - they are essential for growth, alignment, and maintaining high standards.
For female coaches, there can be additional layers: navigating relationships, challenging perceptions, and often operating in environments where your voice has had to be earned.
So how do you approach these moments with clarity and confidence?
Before initiating any conversation, ask yourself:
You’re already in the right place if the answer is:
If it’s driven by frustration or assumption, pause. Effective feedback comes from intention, not emotionally-driven reaction.
Timing can determine how feedback is received.
Try to avoid:
Instead, choose a moment where:
One of the biggest challenges in delivering feedback is finding the balance between honesty and sensitivity.
The key is to focus on:
For example:
This keeps the conversation:
Vague feedback creates confusion. Focus your feedback around clear examples and real situations.
For instance:
Being specific in this way reduces the opportunity for the coach to become defensive, clarifies your perspective and provides clear actions.
It also shows that your feedback is thoughtful, rather than reactive.
Feedback should be a conversation, not a monologue. You can help the conversation flow by asking open, reflective questions such as:
This not only respects the other coach’s perspective, but naturally encourages reflection and builds collaboration. The idea isn’t to "catch someone out", but to support improvement.
For many female coaches, delivering critical feedback may come with added pressure or stress. There may be a natural fear being perceived as "difficult", or of damaging relationships.
It’s important to recognise this but not be limited by it. Confidence in your voice comes from preparation and clarity.
Identifying an issue is only part of the role. Where possible, support your feedback with:
For example:
This shifts the conversation from criticism to development.
How you leave the conversation matters as much as how you start it. You don’t want either party to feel uncomfortable or like your next encounter will be awkward or challenging.
Aim to:
A simple sentence like: "I appreciate the work you’re putting in, I think this could really help the group," goes a long way.
Finally, be open to the same process yourself. Creating a culture where feedback is normal, conversations are honest and development is shared benefits everyone. We encourage this of our players, so we should expect it of ourselves too. Equally, if you expect to give feedback, you should also be willing to receive it.
Delivering challenging feedback is never easy but to maintain high standards, set an example and ultimately provide the best environment for your players and yourselves to grow, it’s crucial.
For female coaches, these conversations are also an opportunity to model:
When approached with clarity, respect and purpose, difficult conversations can only serve to strengthen environments.
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